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A wonderland of contrasts

Ethiopia is a beautiful country blessed with a singular history, fantastic wildlife and some of Africa’s most hospitable people. For most visitors to Ethiopia, it’s all about the north – the land of the ancient rock-hewn churches of Lalibela, the beautiful Unesco World Heritage–listed Simien Mountains and the tribes of the Omo Valley.

Ethiopia is an often-overlooked gem yet its stories, and the journeys between them, are well worth seeking out. This is a place where history and contemporary life intertwine seamlessly, inviting discovery beyond common perceptions.


Venture off the beaten path or revel in Africa’s icons.